Why Ayanza?

The Power of Meaning and Purpose

We believe the meaning is an integral part of personal or organizational success.

Viktor Frankl tough us that the meaning is the central human motivational force. As people, we seek meaning in our lives and strive for meaning in our work.

The terms “meaning” and “purpose” are synonyms in our context.

The presence of meaning gives us the strength to continue and ultimately succeed. On top of that - living meaningful lives leads to personal satisfaction.

Yet meaning often doesn't really exist or is poorly communicated at our workplaces. We’ve seen a range of following scenarios:

  • it doesn’t exist at all

  • it actually exists but isn’t well understood by leaders

  • is well understood by some but poorly communicated

  • is well communicated and misunderstood by the majority

Lack of meaning and clarity is the source of frustration regardless of the rank in the organization.

If meaning is really so important, wouldn’t it be great to have a single place where we can:

  1. discover

  2. document

  3. share

our meaning with our friends, teammates, and colleagues?

That’s how we came up with the idea to start Ayanza. We’re on a mission to build the world’s best app for individuals and teams to discover their meaning, align and succeed together.

Stand on a solid ground

We are influenced by many other brilliant authors, most notably:

Jim Collins: Beyond Entrepreneurship: Turning Your Business into an Enduring Great Company

Patrik Lencioni: Five Team Dysfunctions

Frederich Laloux: Reinventing Organizations: A Guide to Creating Organizations Inspired by the Next Stage of Human Consciousness

Robert Kegan: Everyones Culture: Building deliberatively developmental organizations

Simon Sinek: Start with Why

Inspired by The Best

And also by great product builders. Most notably Notion.so, that created the most useful app for meaningful work. Before Ayanza, of course 😃

It all starts with… meaning

When we launched our first MVP, first users tended to ask:

- Ok, now I’ve defined the purpose of my team - how do I create a plan?

We immediately understood that our journey to build the best app for team success had only begun.


Picking an emoji for this page reminded me to explain our names. GoBigname branding agency gets the credit for this made-up name.

Do you want to learn more about Ayanza? 👉


Jozo Kovac, CEO Ayanza

39 yo, dad of 3, ice hockey and chess player.

After a successful exit from his first start-up, Jozo started to curiously study what it takes for teams and individuals to succeed. He’d become a solution-focused coach and co-founded Ayanza to help many other people achieve their dreams. Jozo is primarily responsible for making Ayanza super useful to users and a great place for the team at the same time.

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