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Dec 29, 2023 by Rado

Company Vision

Vision is a clear statement of your values, purpose, and mission for your team or company.

The vision provides context for all decisions, gives clarity to everyone within the company about the meaning of the effort, and creates an environment that is not dependent on just one individual, but rather on a shared belief.

Vision precedes greatness, not vice versa. - Jim Collins

Vision isn’t about quick success or the monetary value of your work. It shows commitment to a greater cause & creates a team of like-minded people. It makes hiring and collaboration easy because you’ve set a meaning for teamwork beyond just assigning tasks. Investors seek companies with clear & compelling vision, as that’s what makes them stand out from the rest.

Vision components

Great vision consists of 3 parts: Core values, Purpose, and Mission.

Core values are your guiding principles for teamwork. Imagine a perfect team and the traits you want to embrace within it; those are your core values.

The purpose is an idealistic objective you want to achieve. It should motivate, explain why and what you do and what is the benefit for mankind.

The mission is a bold, but achievable goal with a defined timeline. Values and purpose taken into account, the mission is the focus of all your effort as a company.

Company vision examples


Core values

  • Champion the Mission

  • Be a Host

  • Embrace the Adventure

  • Be a Cereal Entrepreneur


Everyone should be able to take the perfect trip, including where they stay, what they do, and who they meet.


Create a world where anyone can belong anywhere.

Core values

  • Curiosity

  • Simplicity

  • Responsibility

  • Trust

  • Positivity

  • Humanity


Help teams achieve their full potential.


Create a product tha helps new managers to succeed in their new roles.